Web & Digital
7 Things to Prepare Before Building a Website
· 2 min read
Website projects rarely stall because of design or code. They stall because the builder is waiting on the business owner for photos, words, logins, and decisions. Weeks go by, and the site still isn't live.
It's the most common delay we see building sites for Columbus small businesses.
Get these seven things ready before you start, and the whole project moves faster:
- One clear goal
- Your customers' most common questions
- A short list of pages
- Your logo and brand colors
- Real photos
- The words for your services and story
- Your domain, business email, and Google profile
The one that matters most
If you only do one, decide the goal. What's the single action you want a visitor to take? Call you, book online, request a quote, or walk in?
A site that asks visitors to do six things usually gets none of them done. A site built around one clear action makes every page, button, and sentence easier to decide.
The short version
A website is only as fast as the content behind it. Prepare first, build second.
Get the full checklist.
The free Website Planning Guide breaks down all seven, with a page planner, a content checklist, and a “do I need a new site?” self-score. Or book a free 15-minute call.
Book a Free 15-Minute CallBook a Free 15-Minute CallFrequently asked questions
How long does it take to build a small business website?
It depends mostly on how ready your content is. With photos, words, and decisions ready up front, a simple site moves much faster.
Do I need a new website or just a refresh?
If your site breaks on phones, has outdated information, or doesn't make it easy to call or book, it's likely time for a new one.
Is a Google Business Profile enough without a website?
It helps people find you on Maps, but a website gives you room to explain your services and build trust. The two work best together.